A lot of improvements are coming our way on music industry! Let’s talk about Spotify’s attention on the remixes and the revolution of blockchain finding their way to the music market.
We all know how our industry is improving each day and “veteran” artists say that they couldn’t even dream of the world we are living today with so many independent artists rising and having full control of their careers.
But I bet you were too busy trying to find your way that you couldn’t imagine something like this would be possible so soon. I was already planning to write the article about blockchain because it blew my mind, but before getting to the main dish I also would like to talk about Spotify new improvements for remixes. I’m not a Dj, I’m a singer and songwriter but I’m part of the Electronic Industry, I stand for DJs and I will always support the importance of remixes for the whole industry.
Spotify is the biggest streaming service, and we all know how streamings are one of the biggest ways people listen to music today. But that’s old talk, what’s the news The Kraken? Remixes are now with some features that were only possible for “Original Song” stuff, such as the appearance in the “Popular and Latest Releases section of the remixer’s artist profile, remixes streaming will count towards the remixer’s artist monthly listeners and song-level insights on the Spotify For Artist, which in my opinion is a huge and useful tools, because every artist should use these insights to plan better their career strategies to grow their fan base. But most important, for the independent artist because you will have to create your own way, so gather information always, you depend on good decisions. This was a natural way of streaming services because a huge part of Electronic Music is made of the independent artist, and remixes are a need if they have the audience the service have to adapt. But why they are running? Why are the improvements coming so fast at this particular moment?
The answer is Blockchain.
Many of you know blockchain related to bitcoins and lot of other areas but they are coming for the music industry now. For many years artist been suffering not having enough control of their music like being the first to invest and the last to receive the profits, like not being possible or having too much trouble to give somebody licenses to remix your songs or use on a movie and more… The blockchain is coming to give these process transparency, you will be able to receive for each play in a more fair way, you’ll be able to create contracts for other professionals or fans to collaborate with you, do a remix or use your song for a movie.
Some new streaming services and websites are using blockchain right now and it’s a subject that’s been discussed over and over in the music industry. And the effects are already here, is more competitive now for the companies, and competition is good, cause improvements, which means that a lot of good changes are coming our way!
@2018 DJ MAG ASEAN
The Kraken Music