This week we had the International DJ Day, the idea came from World DJ Fund and Nord off Robbins Music Therapy, this last one is a British organisation that has an amazing purpose dedicated to changing the lives of vulnerable and isolated people with music.
To also celebrate this important profession in the Music Industry I will use a quote by the huge maestro Igor Stravinsky when he was questioned about ruining the classics when he was composing his own ballet. He replied "You respect, but I love".
Many DJs suffer rude criticism about the legitimacy of their songs because it's common the use of samples, obvious references to other songs and artists. We always have the arguments about originality even when it's permitted by Music Industry licenses and copyrights. We all know that the process of licenses will improve to make the relationship between the artist and artist collaborator easier and fairer on the profits distribution, especially when blockchain's technology already working for Music.
But today I believe we need to discuss the importance of the DJ in art and the love that these professionals have for music. I'm not a DJ, I'm a singer and songwriter but working with Pop Electronic, Dubstep, and House Music in the last five years, I've been working and meeting DJ's from around world, besides studying every aspect I could about Electronic Music impact on art and people.
Art itself, in my opinion, is when you express an idea + feeling through a song, a picture, a photo, a movie or a sculpture. Or as a kid simply described to the artist Vitor Hugo Zayas "Art is when you draw the heart of something." So naturally, an artist is someone sensitive enough to be impacted by something and courageous enough to express it to the world. The way something impacted you shouldn't prevent you from making art, after all, what is wrong with art inspiring another artist to create art?! It's feeding the purpose.
So my friends DJ's, I wish every day that you may be inspired and creative so people can be touched by your songs, your performances, your festivals, your radios shows and social media groups. I'm really glad of working with DJ's all this time, I'm glad to be part of the electronic music industry and I'm so proud of you guys.
Electronic Music is a family based on inspiration, love, and music, so thank you DJ's because as Tomorrowland say, you are the fairytale keepers!
Congrats on your day.
@2018 DJ MAG ASEAN
The Kraken Music
A lot of improvements are coming our way on music industry! Let’s talk about Spotify’s attention on the remixes and the revolution of blockchain finding their way to the music market.
We all know how our industry is improving each day and “veteran” artists say that they couldn’t even dream of the world we are living today with so many independent artists rising and having full control of their careers.
But I bet you were too busy trying to find your way that you couldn’t imagine something like this would be possible so soon. I was already planning to write the article about blockchain because it blew my mind, but before getting to the main dish I also would like to talk about Spotify new improvements for remixes. I’m not a Dj, I’m a singer and songwriter but I’m part of the Electronic Industry, I stand for DJs and I will always support the importance of remixes for the whole industry.
Spotify is the biggest streaming service, and we all know how streamings are one of the biggest ways people listen to music today. But that’s old talk, what’s the news The Kraken? Remixes are now with some features that were only possible for “Original Song” stuff, such as the appearance in the “Popular and Latest Releases section of the remixer’s artist profile, remixes streaming will count towards the remixer’s artist monthly listeners and song-level insights on the Spotify For Artist, which in my opinion is a huge and useful tools, because every artist should use these insights to plan better their career strategies to grow their fan base. But most important, for the independent artist because you will have to create your own way, so gather information always, you depend on good decisions. This was a natural way of streaming services because a huge part of Electronic Music is made of the independent artist, and remixes are a need if they have the audience the service have to adapt. But why they are running? Why are the improvements coming so fast at this particular moment?
The answer is Blockchain.
Many of you know blockchain related to bitcoins and lot of other areas but they are coming for the music industry now. For many years artist been suffering not having enough control of their music like being the first to invest and the last to receive the profits, like not being possible or having too much trouble to give somebody licenses to remix your songs or use on a movie and more… The blockchain is coming to give these process transparency, you will be able to receive for each play in a more fair way, you’ll be able to create contracts for other professionals or fans to collaborate with you, do a remix or use your song for a movie.
Some new streaming services and websites are using blockchain right now and it’s a subject that’s been discussed over and over in the music industry. And the effects are already here, is more competitive now for the companies, and competition is good, cause improvements, which means that a lot of good changes are coming our way!
@2018 DJ MAG ASEAN
The Kraken Music
Most of the Dj's and artist of electronic music began their careers as a home producer or even a party Dj, and that's when we didn't have the busy life we have today when we used to have that precious time to research, to find stuff to be inspired and create new songs. But how we are going to do this now? When most of our time is consumed by the music business, promoting or on a tour?
I bet you used to think how wonderful would be when you'll have your own tour on different countries and how much cultures you would dive in to be inspired, I bet you used to dream this when you were producing at your room, in your hometown. And now, you arrived on that point, but you realized that time is money and you will only stay in that country enough time for your gig and the place you will mostly spend your time will be the airport. Or you are dealing with the fan base, releasing new singles and music videos, what you thought it would be so easy like you would have time to do everything when in reality you have to be part of every process so it will be done in time and in your artist concept. But it's your dream, things are great, and this is really how it works, but you are not a machine, you need to produce and show the world new stuff but to do that you need to drink the water of creativity somewhere, and you are too tired, too stressed to do it in the same way you used to at the beginning. There's no going back, what could work now?!
What I do began with just a few folders on the computer and now is basically a library. The process is similar to a home producer, every producer knows they have to build a library of sounds and instruments that will help him create the sound that is on his mind. So usually you can download libraries, record samples... Until you have your own lab and a good producer is never satisfied, always keep searching for more. But as an artist you will have to search even more than just songs or sounds, you will have to search stories, art, cultures, other artists... to inspired you emotionally enough so you can create a new concept, song, image or even a strategy of promotion. My mother is a scientist and she taught me well how to research and gather information. Because of you as an artist, you are already sensitive and creative but as a producer, to stimulate your mind and even have the right references so you can bring your idea into reality you have to have the library. You want to know your advantage, internet, cell phone or your MacBook, it's your library, do it the way you wanted, only you need to understand it.
Want to know more tips? how to unite the theme of your song, with a music video in the same concept, that is also on "The Trend" of the moment and have everything to do with your current artist concept. Yes, it seems impossible, especially because the trend last so little and you have to have everything ready and already for promotion to catch that wave. Like I always say, it's not when you release a single or a music video, it's when people already listen to it. And with your library, you will have more changes to be on time.
And as I said before here, time is money. Don't ignore your creative process, make it work for you, or this will cause you problems.
How is your library? What do you mean? Is it there a site or an app?
Yes, I can give you a hundred of tips!
If you read articles, search the magazines, you are doing right!
If you want to know more about it just comment below!
Written by @The Kraken Music
Everyone has their own career and with that being said, you understand that there is no rules or recipe for success. And obviously, everyone has their own perception of what success is. But after talking and having all theses interviews on Tomorrowland, with big names such as Armin Van Buuren, Don Diablo, Alan Walker, Mike Mago, Julian Jordan … You start realizing some facts that contribute to a solid career and eventually the success in the Electronic Music World. My way of seeing things is already different because as an artist, I’m not a Dj. I work with DJs, I’m a singer and songwriter with a passion for this music genre that makes me write and produce the most different songs and lyrics. But to make music a career, we are all in the same boat, and truly, information, research, and knowledge are the three things that will help us to prevent old mistakes.
Ok, until this point I haven’t share any tips that I pick up, so let’s press play and taking notes!
To the ones that last for the longest careers, they all know that their name is, in fact, a company, it means a great team of people working hard every day to keep building this structure that everyone sees as one person.
Side projects connected to your main product (Music), is a must. I’m not saying you should start building projects just to have them and look like a busy artist. I’m saying that you should explore your concept in other areas that will push your music even further as long as you have it all connected to what you want to say with your art. So if anyone tells you that you can’t do anything else but music if you want to reach success, you can prove they are wrong showing these names that are record labels, radios, clothing lines, and are always involved in new collaborations.
As an artist and a songwriter. for me one of the most important things are “ What do you want to say with your art?” and as a reporter, I ask many of them this same question. Every artist that have their answer clear, have the control of their career and really strong fan bases. I think that you should explore different feelings and sounds but music is a communication, so if you want people to understand you, you have to be clear. Even when you want to say you are confused.
Remember that you are not alone and many people can relate to this and become your real fans that will support you. When you have those people as your fans you will see how much love you will have to your heart. And as Don Diablo say “You just feel an obligation to make those people proud.”
Basically, you need to have your heart and brain ready to work. Your brain will tell you where you want to go and help you build up a strategy and your heart will fill your music with feelings and you’ll be sensible enough to catch and use that sound and lyric that connects all the hearts.
Sounds cheesy I know, but music is like falling in love. You have to be passioned to make it, for the feeling, for the sound, for the people.
Most of the times we only see the outside, we only see where our idols are at the moment. But believe me, the journey is not boring and is where the truth is, so the success you are looking for is, in fact, a journey.
@2017 DJ MAG ASIAN - THE KRAKEN MUSIC